Una Marca, cómo se construye? Qué grandes rasgos debe tener? Cuál es la vía por la que debería transitar? Cuál es su esencia….?
La esencia de la marca es algo básico, una identidad que no puede ser copiada, que es como las huellas dactilares, como su pro
pia alma. Ahora, y conociendo esta verdad del tamaño de una casa, por qué no siempre prestamos la mayor atención a la esencia, identidad, características y huella latente de nuestras marcas. Es decir, debería mimar dicha identidad y convertirla en algo único, inigualable y fantástico.
Pues la gente de Holstee lo hizo de una manera simple y admirable. Con palabras negras sobre un fondo blanco también se puede enamorar:
Holstee es una pequeñísima marca –no tienen entrada en Wikipedia, así de pequeña— que diseña bienes (mayoritariamente franelas, accesorios y bolsos) nacida después de 2009 y que en 2010 asumió el Mantra: “Curating with a conscience”.
Personalemente no los conocía hasta hace unos minutos, pero el Manifesto me pareció tan impactante que valió la pena investigarlos.
Aquí su página web…. Holstee
En fin, la esencia de la marca es así de importante para nosotros?
40 comentarios:
A mí también me impactó el contenido del manifiesto... e investigando sobre él llegué a este interesante blog!!
Que bueno que te topaste con nosotros...
Si tienes algún blog o algo que compartir, estamos más que a la orden para publicaro.
Yo ... veo que voy tarde! los he descubierto y son... como mis ideas y pensamientos hechos realidad!! GUAY
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